In recent decades, the explosive growth in new data and analytic methods makes the interdisciplinary research more potential to solve challenging problems in social domains and challenging us to redefine our understandings of what it is to be human. By combining an understanding of culture from anthropology, rational choice theory from economics, ideology from political science, laboratory experimental methods from psychology, and social networks from sociology, researchers will be able to tackle questions that are not fully answered before (Buyalskaya, Gallo, & Camerer, 2021). This course aims to address challenges in advancing our scientific understanding of human behavior, and translational applications of this knowledge to the areas of marketing, consumer behavior, and other areas in business.